: This Search Engine Marketing Manager program, offered by our accredited school partners, is designed to address the skyrocketing need for qualified search engine marketing professionals in this challenging and rewarding field. Search engine marketing has become a primary marketing tool to connect with the millions of people who use search engines like Google, Yahoo! and Bing to locate products and services of every type. Search engine marketing encompasses a wide variety of techniques and as a certified search engine marketer; you'll be responsible for selecting the ones which best suit your client's needs and budgets. This program will teach students step-by-step how to optimize a web site in order to attain higher rankings on the world's most popular search engines for specific keywords and phrases. You will also learn how to select the optimal keywords and how to monitor and maintain high search engine rankings for those keywords once you have attained them. The Pay Per Click Marketing modules in this program will walk students through the process of setting up a successful PPC campaign from scratch on the two most popular search engines; Google AdWord and Yahoo! Search Marketing. This program will also help students master all elements of the most important social media tools, and teaches students how to integrate the tools with each other and with external websites. Each lesson uses real-world examples and focuses on planning, optimization, best practices, and digital ethics. Lastly, this program includes a job search module that will guide students through the best practices for searching for a new employment opportunity including the dos and don'ts of the interview process. Upon successful completion of this program, students will obtain the Search Engine College's industry recognized Certification. With all the training material included this complete training program will give students the necessary skills and knowledge to successfully pursue a career in Search Engine Marketing Management.
Certification modules include:
1. SEO 101 +
2. SEO 201 +
3. PPC Marketing 101 +
4. PPC Marketing 201 +
5. You may choose also from the following elective courses:
1. Web Site Copywriting 101
2. Web Site Usability 101
3. Article Marketing & Distribution
4. Copywriting for PPC 101
Search Engine Optimization 101 teaches students step-by-step how to optimize a web site in order to attain higher rankings on the world's most popular search engines for specific keywords and phrases. You will also learn how to select the optimal keywords and how to monitor and maintain high search engine rankings for those keywords once you have attained them.
Search Engine Optimization 201 takes your knowledge of search engine optimization to the next level by teaching you more complex design techniques and technologies such as dynamic content, Flash and tables. Over the course of this module, you’ll also learn about PPC search engine advertising and how to accurately measure the ROI of your search engine optimization efforts. You’ll also be offered a bonus lesson full of valuable information on how to start your own SEO consulting business.
Pay Per Click Marketing 101 walks students through the process of setting up a successful PPC campaign from scratch on the two most popular search engines; Google AdWord and Yahoo! Search Marketing.
Pay-Per-Click Marketing 201 takes your knowledge of pay per click advertising to the next level and teaches you how to improve the ROI of your individual pay per click campaigns by improving the click-through and conversion rates of your ads. You’ll also learn how to create highly effective landing pages, how to measure the effectiveness of your campaigns, and how to conduct split tests of your ads.
Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. Each of the nine modules in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.
Marketing and PR
This module teaches the marketing tricks of big business and learn how to apply them to your brand or small business. Students learn about pioneering future marketing as well as a step-by-step action plan for using these marketing techniques to effectively communicate with buyers directly, raise visibility, and increase sales. This module reveals the latest social media tools and marketing trends through real-life examples.
Throughout this module you will discover how to engage in writing that inspires readers and moves others in a meaningful way. Students learn strategies for customizing the written word for each audience. This module defines rules and proper techniques that create a foundation for effective writing.
Enroll through one of our accredited university or college partners today!Instructor Description
: This course provides students with certified, skilled facilitators to guide them through their learning experience. Facilitators who are well trained in a unique mastery methodology and provide one-on-one instruction to their students to ensure mastery of the course material. The course facilitator is available to answer any questions a learner may have including questions on course content, course material, certifications, and even industry questions. Facilitators also monitor the progress of learners to ensure training retention and program advancement.Certification
: Industry Certification can help you stand out from other applicants when applying for jobs in the search ind
This program does not require any additional purchases of supplementary materials.